What is Partner Marketing Center?
Partner Marketing Center (PMC) is a marketing automation platform that helps you accomplish tasks at each stage of the marketing funnel.
By using the PMC you can:
- Cobrand assets to provide value to your customers
- Reduce production time of assets
- Enhance the quality of assets
- Speed up the go-to-market process
The PMC is comprised of four main areas. When used together, these four areas help to enable campaign success!
Download the Partner Marketing Center Onboarding Guide
This onboarding guide is designed to help you start using the most common features and tools available within Partner Marketing Center.
Use this guide on-the-job, to aid you as you work through a variety of tasks. Upon completion of the guide, you will be able to do the following:
- Navigate and prepare to use the platform
- Set up the most commonly used asset types
- Access relevant reports to help drive your marketing activities
- Manage contacts and leads
Click here to download the guide.
How do I setup my account profile?
One of the key benefits of Marketing Center is the opportunity to cobrand marketing assets your vendor provides. You can easily achieve this by completing your account profile, where you can input your company's unique details and upload your logo. Once you've finished this step, your information will seamlessly integrate into the marketing materials you deploy.
What asset types are available in the platform?
Your vendor provides a variety of marketing assets designed to help you achieve results at each stage of the marketing funnel. Assets are broken down by downloadables, or assets designed to be downloaded from the platform, and executables, assets designed to be executed directly through Marketing Center.
How do I select a campaign?
Campaigns are a collection of assets grouped by a product for service along with helpful instructions on how to best use each tactic type. Campaigns are available within the Campaign Library.
How do I select an individual asset type?
The campaign library is best when you are looking for assets to help you promote a specific product or service. However, when you are search for a specific activity type, such as sending an email, search for assets within the asset library. Here, you find a the same marketing assets available within the campaign library, but here they are grouped by asset type.
How do I set up a landing page?
The landing page is the heart of each campaign. It’s where contacts enter their information and eventually become leads and opportunities. Landing pages often include forms and are linked directly to campaign assets, such as emails, banner ads, and social campaigns through buttons and links.
When setting up a landing page, complete the following steps:
- Edit content
- Edit form fields
- Update marketing assets
- Set-up confirmation pages
- Set-up confirmation email
- Edit distribution assignment
How do I execute an email campaign?
Email campaigns are a great way to promote a variety of products and services. Emails are provided by your vendor and ensure consistent messaging and design across email campaigns. Most emails include a call-to-action link or button, which directs your prospects to a landing page where they fill out a contact form.
When setting up an email campaign, complete the following steps:
How do I set up a banner ad?
Unlike an email, which is limited to a single use, banner ads are a flexible asset type that allows you to expand your reach across multiple mediums. Banner ads can be added to your website and used in digital advertising; and they are adaptable to mobile devices. Banner ads can attach a landing page, so it’s another great method to gather leads.
How do I set up an social campaign?
Increase your visibility and reach by executing social campaigns directly from Partner Marketing Center. Social posts create name recognition that builds trust with potential contacts.
When setting up a social media campaign, complete the following steps:
How do I set up Web Content Syndication?
Web content syndication is a powerful tool that enables you to showcase up-to-date and engaging content on your existing website, offering the fallowing advantages:
- Effortless Content Management: Effortlessly display curated content, such as product details, which are maintained and updated by the vendor. This ensures that the information presented on websites remains accurate and current.
- Timely Updates: Ensure that websites always showcase the latest product offerings. This real-time updating of content is crucial for staying competitive and meeting customer demands.
- Enhanced Scalability: Display content across multiple sites simultaneously. This scalability is invaluable when you're looking to expand your online presence and reach a broader audience.
- Lead Generation: Create opportunities for lead generation by offering convenient sign-up options directly on websites. This not only simplifies the process for potential customers but also enables you to nurture and convert leads more effectively.
Click here for instructions on how to enable Web Content Syndications
How do I set up a personalized video?
Personalized video gives you the ability to co-brand and personalize videos provided by your vendor, allowing you to incorporate your own personal touch to video content without the cost and effort associated with traditional video production. Once created, you can display your personalized video on your website or share the video directly with prospects by download or share link.
Click here for instructions.
How do I upload contacts?
The contacts area allows you to import and manage your contacts in one convenient location. Once imported, search for and save your contacts by a series of criteria to create targeted campaigns, faster. In addition, use lead scoring to track the interest level of your contacts when executing campaigns directly from Partner Marketing Center. (Click here to learn more about lead scores.)
Click here for instructions.
How do I access reports?
To ensure you get the best results from your campaign efforts, Partner Marketing Center provides a variety of reports to review success metrics.
Reports can be generated for a variety of campaign activity, including:
How do I manage my leads?
When it comes to Marketing Center, a lead is any prospect who interacts with an email, banner ad, or social post, and fills out an associated form.
Once a prospect becomes a lead, use the platform to:
- Manage and track lead stage
- Keep record of interactions
- Assign leads to the appropriate rep
- Once qualified, move the lead to opportunities
Click here to explore the features of the Lead Management area.
How do I troubleshoot email deliverability issues?
In an era where privacy and security are paramount, it's essential to explore additional steps to guarantee the successful delivery of your email campaigns and test messages. Click on the link to learn about the necessary precautions to ensure your marketing emails reach their intended recipients securely.
Click here to access the article.
What are best practices for optimal email set up?
In the article Troubleshooting Email Deliverability Issues, we explore some common technical issues that may cause email deliverability issues. However there additional steps you can take when setting up your email to help improve your email deliverability results.
Click here to learn best practices to ensure optimal email delivery.
What are best practices to measure email results?
Email marketing is a powerful tool in the modern digital landscape, allowing you to reach your audience directly and engage them effectively.
To make the most of your email campaigns, it's crucial to understand the metrics that provide insights into their performance.
Click here to learn about the essential email metrics that marketers need to know, helping you optimize your campaigns and achieve better results.
How do I leverage lead scoring in marketing activities?
Using Marketing Center to execute email campaigns offers many advantages, including the lead score feature. Lead scores empower you to evaluate the quality of leads by allotting scores to different actions taken within campaigns, such as opening emails or submitting forms on a landing page. The platform adds up all these scores and gives you a total score for your campaign, where a higher score means a more promising lead.
Click here to gain insights into lead scoring and learn ways to harness its potential for more precise and effective marketing endeavors.
How do I re-authorize my social media account?
Marketing Center empowers you to effortlessly share vendor-provided social content on platforms such as LinkedIn, Facebook, and Twitter. This capability not only enhances your brand's visibility but also fosters trust among potential clients.
To harness this feature's potential, you'll need to initially input your social media credentials for authorization within the platform. However, it's important to note that, due to privacy and security measures, these credentials may periodically expire. In such cases, you'll be required to reenter or reauthorize them.
Click here to learn the reauthorization process, ensuring your seamless use of Marketing Center's valuable social media posting capabilities.