What is the purpose of email series campaigns?
Email series campaigns are a group of emails related to a single topic, such a product or service. Rather than deploying a single email campaign, creating a single touchpoint, series campaigns allow partners to schedule a series of emails that relate to a single product or service at a set schedule.
This creates multiple touchpoints in a single email deployment, saving valuable time and ensuring consistency in both messaging and design.
How do they work?
When creating an email series campaign, you must first create the emails you want to add to the series one at a time. Once created, follow these steps:
- Create an email series campaign shell.
- Add emails to the series campaign (Note: Click here for instructions on how to create individual email campaigns.)
- Create a schedule for emails to drip automatically.
- Publish to Marketing Center.
What are the steps to create them?
The guide below provides step-by-step instruction on how to complete each of the following steps:
- Initiate a nurturing campaign in Content Manager
- Create series campaign settings
- Add emails to a series campaign
- Schedule email deployment
- Publish the email series campaign
Click here to access the guide.