What is the purpose of Email Nurturing Campaigns?
Email nurturing campaigns are an excellent way to keep prospects engaged with products and services as they make their way down the marketing funnel. Rather than deploying a single email campaign, creating a single touchpoint, nurturing campaigns allow partners to schedule a series of emails that are set at intervals and target specific contact lists based on rules.
This creates multiple touchpoints in a single email deployment, saving valuable time and ensuring consistency in both messaging and design.
How do they work?
When creating an email nurture campaign, you must first create the emails you want to add to the nurture one at a time. Once created, follow these steps:
- Create an email nurturing campaign shell.
- Add emails to the nurturing campaign (Note: Click here for instructions on how to create individual email campaigns.)
- Create a schedule for emails to drip automatically.
- Publish to Marketing Center.
What are the steps to create them?
The guide below provides step-by-step instruction on how to complete each of the following steps:
- Initiate a nurturing campaign in Content Manager
- Create nurturing campaign settings
- Add emails to a nurturing campaign
- Schedule email deployment
- Publish Nurturing Campaign
Click here to access the guide.