Introduction

Web content syndication is a powerful tool that enables you to showcase up-to-date and engaging content on your existing website, offering the following advantages:

  • Effortless Content Management: Effortlessly display curated content, such as product details, which are maintained and updated by the vendor. This ensures that the information presented on websites remains accurate and current.
  • Timely Updates: Ensure that websites always showcase the latest product offerings. This real-time updating of content is crucial for staying competitive and meeting customer demands.
  • Enhanced Scalability: Display content across multiple sites simultaneously. This scalability is invaluable when you're looking to expand your online presence and reach a broader audience.
  • Lead Generation: Create opportunities for lead generation by offering convenient sign-up options directly on  websites. This not only simplifies the process for potential customers but also enables you to nurture and convert leads more effectively.
This article describes how to enable Web Content Syndication on your website.


How do I add website content to my site?

From Marketing Center, start by locating the web content syndication tactic you want to enable from either the Campaign Library or Asset Library. Then, click Customize & Activate. 

This brings you to the Website Content Syndication setup page. From the Overview tab, you find instructions on how you or your website administrator can to add the iFrame code to your website. 

How can I control the content available on my website?

Next to the Overview tab, you find the SiteMap. Here you have the ability to select which sections you want to display on your site. To remove a section, from the Visible? column, click the checkmark icon next to the unwanted section. (Note that the icon changes to an x icon.)