What is the purpose of vendor-led webinar campaigns?
Vendor-led webinars are a great way for partners to provide their prospects with direct access to industry experts, product demonstrations, and thought leaders. Vendor-led webinar campaigns are hosted by the vendor; freeing up partners to nurture prospects who attend the webinar and close sales.
How do they work?
Creating a vendor-led webinar follows a similar process to creating a standard automator campaign. (This feature applies to campaign automator setups only.) Similar to standard campaigns, you must first create the marketing tactics that comprise the vendor-led webinar campaign. At a minimum, vendor-led webinar campaigns must include the following marketing tactics:
- A webinar join page
- A webinar registration page
- A webinar invitation email
Once created, set up a campaign and select the appropriate settings. After adding marketing tactics to your campaign, you must then modify the event registration page setup to attach a calendar invite and connect the webinar join page. This enables registrants to add a calendar reminder to their Outlook or Google calendar and provides access to the webinar link on the day of the event. After setting up a vendor-led campaign you must then create a campaign product. Review the following worksheets before getting started.
What are the steps to set them up?
The guide below provides step-by-step instruction on how to complete each of the following steps:
Note: To complete the exercises within the guide, you will need to download practice materials. To request practice materials, click here to request access to the practice materials folder.
- Setup a campaign as a vendor-led webinar
- Add marketing activities
- Modify event registration page
- Create campaign product
- Test vendor-led webinar campaign in Marketing Center
Click here to access the guide.