Introduction

Once you completed the content creation and setup phase, the next crucial step is to thoroughly quality check (QA) your content. The most effective approach to QA is to put yourself in the shoes of your partner. It's vital to ensure that when a partner logs in and accesses marketing materials, everything runs smoothly and functions correctly. This not only guarantees a positive partner experience but also encourages their continued use of the materials provided.

To achieve comprehensive QA, review your content from the partner's experience. By doing so, you can identify and rectify specific issues that may go unnoticed when viewed solely from the Content Manager's standpoint. These issues may include ensuring that descriptions are present, marketing assets load correctly, links are functional, and more.

Start by logging into your Marketing Center Setup Content account.

If you are unsure of your Marketing Center Setup Content account credentials, please reach out to support@structuredweb.com.

From Marketing Center, review each tactic and campaign as if you were a partner.  Refer to guidance below as you complete your review. 

General QA Guidelines

Before reviewing individual tactics, follow the guidance below to ensure your content offerings are displayed correctly.

  • Ensure the new tactic is available in the Asset library and Campaign library.
  • Utilize the filters on the left of the library to verify that the tactic has the correct attributes set.
  • Examine the thumbnail and preview of the tactic in the library to ensure it displays correctly and includes a description.
  • Choose the Download option and confirm that the download works and the correct files are available.
  • Select the Customize option and check for any glaring visual flaws in the tactic, including but not limited to broken or poorly sized images and text.
  • Verify that the market assets have been properly populated within the email.
  • Confirm that the Settings tab contains the correct settings.
  • Review the text accuracy for all tactics.

Landing Page Guidelines

The landing page is at the heart of your campaign as it connects to other tactic types and serves as your lead generating vehicle. When reviewing landing pages, be sure to pay attention to the following items: 

Check for errors in the form fields: 

  • Ensure the correct fields are included in the form
  • Verify that form fields appear in the correct order

Confirm setup of the confirmation page:

  • Review images and text to ensure that it appears as expected
  • Ensure the right content is available to launch or download from your CTA
Test the form on multiple browsers
  • Launch and fill out the form from multiple browsers
  • Confirm that leads are appearing within Lead Management

Email Campaign Guidelines

Email campaigns are still the most widely used tactic type by partners. The ensure that email campaigns are deployed seamlessly, follow the guidance below:

  • Verify the email's subject line for accuracy.
  • Examine the Settings tab of the email to ensure the Send From Name and Email are correct.
  • Check the Landing Pages tab to confirm that the correct landing page is associated with the email.
  • Proceed with the execution process, including scheduling and sending the email.
  • After the email has been received, confirm its proper rendering in Outlook, GMail, and on mobile devices.
  • Test the functionality of all links within the email. Ensure that each link connects to the intended location or landing page

Publish to Partner Marketing

Now that you've successful QA'd your tactics and campaign, your ready to publish to Partner Marketing. In Content Manager, be sure to complete the following steps: 

  1. Open each tactic individually
  2.  In Settings, under What programs would you like to use this campaign in, select Partner Marketing
  3. Click Save.