What is the purpose of campaign products?

Campaign products are the most efficient way to group and display your collection of campaigns. Using campaign products, you can provide a step-by-step approach to guide your partners through the marketing funnel. Instilling the knowledge and the confidence to help them make the most out of their marketing activities. 

How do I create them?

Before creating a campaign product, you must first create individual assets and set up the campaigns you want to include within the product. Once complete, follow these steps: 

1. Create a campaign product shell and select desired attributes and filters 

2. Add campaigns to the campaign product 

3. Publish and share with partner accounts 

(Note: while you can include multiple campaigns in a campaign product, each campaign can belong to only one product). 

What are the steps to create them?

The guide below provides step-by-step instruction on how to complete each of the following steps:

Note: To complete the exercises within the guide, you will need to download practice materials. To request practice materials, click here to request access to the practice materials folder.

  1. Initiate a campaign product
  2. Create campaign product settings
  3. Add resources (this is an optional step)
  4. Publish a campaign product

Click here to access the guide.