What is the purpose of campaigns?

By now, you’ve created several marketing assets, such as emails, social posts, banner ads, and more. When setting up campaigns, you combine these different assets into a single collection, enabling you to provide a variety of resources when marketing specific products and services. 

Campaigns also include instructions to help you guide your partners toward success.

How do I set them up?

Before setting up a campaign, you must first create the individual assets you want to include in the campaign. Once created, follow these steps:

  1. Create a campaign shell select desired attributes and filters
  2. Add assets to the campaign
  3. Publish and share with partner accounts

Once set up you can also feature select campaigns on your home page, drawing more visibility to the specific products and services you want to target. 

What are the steps to setup a campaign

The guide below provides step-by-step instruction on how to complete each of the following steps:

Note: To complete the exercises within the guide, you will need to download practice materials. To request practice materials, click here to request access to the practice materials folder.

  1. Copy an existing campaign
  2. Create campaign settings
  3. Create description (Note: this section applies to accounts using the traditional campaign build only. Contact your customer success manager to learn which version applies to you.)
  4. Add marketing activities
  5. Publish campaign to Marketing Center

Click here to access the guide.