What is the purpose of social campaigns?
Social campaigns are interactive marketing tactics that enable you to increase your visibility and reach by featuring your products and services within your partner’s social network.
When landing pages are attached, social campaigns are also an excellent method for generating leads across a variety of social media platforms. And, you can review success metrics, such as impressions, click rates, and more at any time.
How do they work?
Social campaigns can be set up for the following social media platforms:
- Facebook,
- Twitter, and
- LinkedIn. (Note: you must create a post for each platform individually).
To create a social post, you must first add the copy and images you want to include. Then, schedule the date and time your partners can post your content. When creating your posts, choose whether partners can customize content or the date and time to initiate posts.
Once created, you have the option to edit, archive, or delete the post. /p>
What are the steps to create them?
The guide below provides step-by-step instruction on how to complete each of the following steps:
Note: To complete the exercises within the guide, you will need to download practice materials. To request practice materials, click here to request access to the practice materials folder.
- Create social campaign settings
- Set up & schedule a social post
- Test a social post
- Manage a social post
- Publish a social post to Marketing Center.
Click here to access the guide.