What is the purpose of email campaigns?
Email campaigns are a great way to empower partners to promote products and services while generating leads in a ready-made format. Emails include marketing assets, which allow partners to co-brand email campaigns, and can also include landing pages to generate leads through forms.
Emails allow partners to monitor the success of their marketing efforts through open and click rates using the reporting feature within marketing center.
How do I create them?
Like forms, start by copying an existing email to use as a framework. Be sure to select an email that mirrors the type of email you want to create. (In other words, the email you create should maintain the same structure as the email you copied). Once copied, update the content and images within the body of the email.
What are the steps to create them?
The guide below provides step-by-step instruction on how to complete each of the following steps:
Note: To complete the exercises within the guide, you will need to download practice materials. To request practice materials, click here to request access to the practice materials folder.
- Copy and email campaign
- Create email campaign settings
- Add a subject line
- Delete body content
- Add a banner
- Add body content and image
- Add button and attach landing page
- Run a test message
- Publish email
Click here to access the guide.