What is the purpose of creating a landing page
Landing page allow partners to generate leads through form submissions. Partners can use landing pages to execute lead-generating marketing activities, such as email campaigns and banner ads from a single location. By using landing pages, partners can qualify, manage, and track leads as they are generated.
Landing Pages may also include incentives, such as whitepapers, product brochures, and ebooks, to entice prospects to complete the form and become leads. These incentives can be gated, meaning only available after a form is submitted, or non-gated, meaning always available.
How do they work?
When creating landing pages, start by copying an existing landing page to use as a framework. Be sure to select a landing page that mirrors the type of form you want to create. (In other words, the template you select should maintain the same structure, i.e., headers & footers, as the previous version). Once copied, update the content & images, form fields, and links within the content tab. Then create a confirmation page and email.
What are the steps to create them?
The guide below provides step-by-step instruction on how to complete each of the following steps:
Note: To complete the exercises within the guide, you will need to download practice materials. To request practice materials, click here to request access to the practice materials folder.
- Copy a landing page
- Create landing page settings
- Edit banner content
- Edit body content
- Add a form field
- Edit a confirmation page banner
- Edit a confirmation page body
- Create a confirmation email
- Publish a landing page to Marketing Center
Click here to access the guide.