What is the purpose of Attributes & Filters?
Attributes are tags that help your partners locate marketing materials using filters. Partners can select multiple attributes at once — to quickly narrow down options to fit the needs of the marketing activity. Attributes can also be used in reporting to measure and compare tactics and campaigns based on criteria.
How do they work?
Attributes are created based on specific criteria. For example, you can set up an attribute to select a specific language, product or service, campaign type, and much more. While selecting criteria, you also assign the different areas of the marketing center you want your attributes to appear, such as the asset library or campaign library. Once created, attributes are applied when creating individual marketing tactics and campaigns.
What are the steps to create them?
The guide below provides step-by-step instructions on how to create two commonly used attributes:
Click here to access the guide.