Welcome to StructuredWeb

Congratulations on taking your first steps toward incorporating StructuredWeb into your channel marketing program.

Transitioning to a new solution is both exciting and overwhelming. To help set you up for success, we’ve developed this best practices guide to help ensure maximum partner engagement and a strong return on investment.

For many years, StructuredWeb has implemented solutions for dozens of enterprise customers. Through this experience, our team has identified the best approach and developed guidance to create a successful implementation and expansion plan through the first 12 months.

We encourage you to “start small”. This may seem counterintuitive, but all too often we see our customers do too much at once, ending up with a portal full of amazing content, that few partners are using. While adding “everything but the kitchen sink” is tempting, we recommend taking a strategic, systematic approach and slowly growing your portal over time.

Start with one product, for one industry, and share campaigns with partners who service that industry. Monitor the success of your efforts and iterate. Then, continue to expand to other products, industries, and partners over time.

Discover Proven Best Practices to Achieve Success

At StructuredWeb, we understand that the success of your TCMA platform is not just about technology; it's about the meticulous planning, seamless implementation, impactful launch, and continuous expansion of your marketing initiatives. 

This guide will walk you through each of these stages, providing you with a roadmap to harness the full potential of your TCMA platform.