What is the purpose of partner-led webinar campaigns?
Partner-led webinar events enable you to offer your partners webinar tactics that streamline setup, promotion, execution, and evaluation of webinar events.
Partner-led webinars offer effortless registration with calendar reminders in confirmation emails and a streamlined join page. Content creation is made user-friendly through our drag-and-drop editor, and partners can monitor registration and attendee metrics in real-time via our comprehensive dashboard.
How do they work?
Creating a partner-led webinar follows a similar process to creating a standard automator campaign. (This feature applies to campaign automator setups only.) Similar to standard campaigns, you must first create the marketing tactics that comprise the partner-led webinar campaign. At a minimum, partner-led webinar campaigns must include the following marketing tactics:
- A webinar registration page
- A webinar join page
- A webinar registration email
Once created, set up a campaign and select the appropriate settings.
After setting up a partner-led campaign you must then create a campaign product. Review the following worksheets before getting started.
- Setting up a Campaign
- Creating a Campaign Product
What are the steps to create them?
The guide below provides step-by-step instruction on how to complete each of the following steps:
- Setup a campaign as a partner-led webinar
- Add marketing activities
- Create campaign product
- Test partner-led webinar campaign in Marketing Center
Click here to access the guide.