What is the purpose of Email Nurturing Campaigns?

Email nurturing campaigns are an excellent way to keep prospects engaged with products and services as they make their way down the marketing funnel. Rather than deploying a single email campaign, creating a single touchpoint, nurturing campaigns allow partners to schedule a series of emails that are set at intervals and target specific contact lists based on rules.

This creates multiple touchpoints in a single email deployment, saving valuable time and ensuring consistency in both messaging and design.